PepsiCoPepsiCo and its brands are proud to support the Hy-Vee Triathlon.  PepsiCo continues to offer a diverse portfolio of enjoyable and wholesome nutritious foods and beverages and supports Hy-Vee in its commitment to making lives easier, healthier and happier. For more information on the brands of PepsiCo visit www.pepsico.com

Pepsi, a brand that brings fun and refreshment, continues to innovate, creating new products, new flavors and new packages to meet the growing demand for convenience and
healthier choices when and where you want them. www.pepsiusa.com 

Frito-Lay is also dedicated to giving consumers a wider range of healthier choices offering great-tasting chips with less fat through the Baked! line and snacks made only from natural ingredients, which contain no artificial colors, flavors or preservatives with their Natural line. All Frito snack chips contain 0 grams of trans fat. www.fritolay.com

Tropicana is a brand synonymous with 'pure premium'. It continues to select the finest fruit, create original products, pioneer innovative processes, and explore new markets for the world's best juice and juice beverages. www.tropicana.com

Gatorade, developed by a team of researchers as the optimum hydration formula and backed by the Gatorade Sport Science Institute GSSI, conducts scientific research, testing and education in the areas of exercise science, hydration, and sport nutrition. Gatorade products go beyond hydration to provide fuel, fluid and nutrients before exercise with energy from Prime, during exercise to replenish with electrolytes in Perform and after rebuilding muscle with protein in Recover. Gatorade is the official sports drink of the NBA, AVP, and PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams. www.gatorade.com


DoleThe Dole Food Company is committed to supplying the finest, highest-quality product while leading the industry in nutrition research and education.  As an example, Dole recently removed syrup from all of its packaged fruit cups and jars, setting a higher industry standard for taste and nutrition.

The Dole Nutrition Institute harvests the latest scientific findings to bring the public a cornucopia of useful information through magazines, brochures, newsletters, videos, Facebook (Dole), and at our website, www.Dole.com  

We at Dole are proud to be a sponsor of this year's Hy-Vee Midwest IronKids Series. 


Kellogg'sKellogg Company is proud to be the Swim Venue Sponsor of the Hy-Vee Triathlon 5150 US Championship and the Hy-Vee Midwest IronKids Series.

Kellogg was founded more than a century ago with a philosophy of encouraging people to improve their health. As a company with a heritage of nutrition leadership, we support a number of programs that target nutrition and physical fitness, such as Action for Healthy Kids, as well as our own Frosted Flakes® Are You Up ?TM program.

Through the sponsorship of activities such as the Hy-Vee Triathlon, we continue to demonstrate our commitment to the health and wellness of our consumers. To learn more about Kellogg’s support for programs that target nutrition and physical fitness, visit www.kelloggcompany.com/CR. Additional information about our commitment to nutrition can be found at www.kelloggnutrition.com.

With 2010 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg products are manufactured in 18 countries and marketed in over 180 countries.


UnileverUnilever works to create a better future every day.  We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  Each day, around the world, we serve over two billion consumers.

In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies.

Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009. 

For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.


DannonThe Dannon Company proudly supports the Hy-Vee Triathlon as an extension of our commitment to health and well-being. 

Dannon is America's founding national yogurt company and makes approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company is committed to encouraging people to eat a balanced diet and live a healthy lifestyle. This commitment is also illustrated through The Dannon Company's support of the Dannon Institute, an independent, non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health.

For more information, please visit www.dannon.com

Bimbo Bakeries

Sara Lee bimbo bakeriesSara Lee®, one of Bimbo Bakeries U.S.A.’s premier fresh bakery brands, is proud to sponsor the 2013 Hy-Vee Triathlon.
Bimbo Bakeries U.S.A. has an innovative portfolio of fresh bakery products is designed to meet a wide variety of preferences and sensibilities - without sacrificing taste - because we all know that if kids won't eat what you put on their plate, it doesn't matter how nutritious it is.  Our fresh bakery brands include Sara Lee, Nature’s Harvest, Brownberry, Oroweat and Thomas’.

The Sara Lee Soft & Smooth line of bread and buns helps to provide the whole grain nutrition kids need, along with the soft texture and mild taste they prefer.  It's perfect for pleasing the pickiest eaters!  Soft & Smooth Breads are available at your local Hy-Vee store.

For more information on our line of Sara Lee breads, please visit: www.saraleebread.com.



ConAgra Foods

Healthy ChoiceConAgra Foods is proud to sponsor the 2011 Hy-Vee Triathlon.

With brands such as Healthy Choice®, Hebrew National®, PAM®, Chef Boyardee®, Orville Redenbacher’s®, Hunt’s®, Banquet®, Egg Beaters®, La Choy®, Van Camp’s®, and Manwich®, ConAgra Foods will help you stay active during the summer by providing convenient and delicious meals or snacks that fit YOUR schedule!

Visit www.ReadySetEat.com and sign up to receive a variety of tips and great recipe ideas from ConAgra Foods.



Blue Bunny

Blue BunnyBlue Bunny®, founded in 1913, is a brand of Wells Enterprises, Inc.—the largest family-owned and managed ice cream manufacturer in the United States.  Today, more than 500 Blue Bunny-branded products, including ice cream and frozen novelties, can be found across the US in grocery, convenience and club stores, mobile vending trucks, restaurants and foodservice settings (such as educational institutions and hospitals). Always committed to quality, Blue Bunny products are made with only real ice cream.

Wells Enterprises, Inc. is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World®.

For more information visit www.bluebunny.com


QuakerQuaker is proud to be a camp sponsor of the Hy-Vee Midwest IronKids Series!

Quaker brands expand the PepsiCo portfolio with a wide range of healthy food choices. The brands are symbols of quality, great taste, nutrition and favorites such as Quaker Oats, Quaker Rice Cakes, Chewy Granola Bars, Life® Cereal and Rice-A-Roni®.  www.quakeroats.com


campbellsThe Campbell Soup Company is proud to be a sponsor of the Hy-Vee Triathlon and Hy-Vee IronKids Series.

Soup lovers across America consume more than 10 billion bowls of soup each year—and, by a wide margin, their favorite soups are Campbell’s® condensed soups in the familiar red and white can. Campbell is also known for its popular, ready-to-serve varieties. Campbell’s® Chunky™ soup offers a nutritious way to satisfy hearty appetites. Campbell’s® Homestyle soup features high-quality ingredients, with fresh made goodness.   campbellsoup.com

Campbell’s is more than just a Soup company.  With offerings such as Pace® Mexican Sauces, Prego® Italian Sauces and Campbell’s® Skillet Sauces, Campbell’s is offering products to spice up at-home meal-making for timepressed cooks.  Discover delicious recipes at campbellskitchen.com

Consumers have their favorites when it comes to our V8® brand of beverages.  Whether it’s V8 Vegetable Juice, V8 Splash or V8 V-Fusion juices and energy drinks, there are a variety of beverages to choose to get your vegetable nutrition.  V8juice.com  New to our healthy beverage offering are delicious juices from Bolthouse Farms®.  Bolthousefarms.com


Michelob UltraMichelob ULTRA is proud to support the Hy-Vee Triathlon. We believe in getting up, getting out and having fun. With 95 calories, 2.6 grams of carbs and one exceptionally refreshing, smooth taste, Michelob ULTRA is the perfect beer to enjoy at the finish line, with friends and anywhere else you feel like Living Life to the ULTRA.

For more information on Michelob ULTRA and other brands, please visit www.facebook.com/michelobultra

Georgia Pacific

BrawnyGeorgia-Pacific is one of the world’s leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The company employs more than 40,000 people at approximately 300 locations in North America, South America and Europe. Georgia-Pacific creates long-term value by using resources efficiently to provide innovative products and solutions that meet the needs of customers and society, while operating in a manner that is environmentally and socially responsible and economically sound. The familiar consumer tissue brands of Georgia-Pacific Consumer Products LP include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Mardi Gras®, and Vanity Fair®. Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie® brand of tabletop products. For more information, visit www.gp.com.


FarmlandFarmland takes pride in doing pork right, and has since 1959. That’s why they work side by side with American farm families, hand trim each pork cut and use only real hardwoods like hickory and applewood to slow smoke bacon to perfection.

Farmland goes the extra mile to make great pork so that you can, too – from the deliciously smoky flavor of Farmland thick cut bacon to the "no prep, no mess" convenience and juicy, tender taste of Farmland Oven Perfect Fresh Pork. You can find it all at Hy-Vee.

As a brand who is driven by passion, Farmland salutes the triathletes whose passion has pushed them every mile of the way to the Hy-Vee Triathlon.

Farmland. Passion For Pork Since 1959. FarmlandFoods.com

John Morrell Food Group

DannonSince 1894, Eckrich has been a family favorite. Our products are crafted with care and bursting with flavor. From our naturally hardwood smoked sausage to savory deli and lunchmeats, we help you create delicious meals and rich moments.

Eckrich is proud to be a Gold Sponsor of the Hy-Vee Triathlon 5150 US Championship.

Hillshire Brands



A Different kind of Company
We're committed to making the world a healthier place—not just for the people who drink our soymilk, but for everyone. That's one of the reasons we're a leader in responsible soybean sourcing.

Taste the Difference
Carefully crafted for a signature smoothness that's oh-so-easy to crave. And if you don't love the taste, we'll buy it back. That's our Love It Guarantee.

Feel the Difference

Gain nothing but goodness. Along with the wholesome feeling of strength that comes from nourishing your body with Nature’s Perfect Protein, Silk has 50% More Calcium than Dairy Milk. &.

Silk is honored to be a partner for the Hy-Vee Triathlon and extend our best wishes to all the participating athletes.

Tyson Foods

Bar STyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company was founded in 1935 by John W. Tyson, whose family has continued to be involved with son Don Tyson leading the company for many years and grandson John H. Tyson serving as the current Chairman of the Board of Directors. Tyson Foods produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. The company provides products and services to customers throughout the United States and approximately 130 countries. It has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

Schwan’s Consumer Brands

schwannsSchwan’s Consumer Brands, Inc. is proud to sponsor the Hy-Vee Triathlon.

It takes a lot of great ideas and products to be a leader in the frozen-food aisles of grocery, warehouse, club and convenience stores throughout North America, and Consumer Brands has achieved just that. With innovative brands like Red Baron®, Tony's® and Freschetta® pizza, it's easy to see why consumers love our food.

To learn more about Schwan’s Consumer Brands, Inc. please visit www.theschwanfoodcompany.com

21st Century HealthCare

HealthMarket21st Century HealthCare, the designated manufacturer of HealthMarket Vitamins & Supplements, proudly supports Hy-Vee’s Triathlon Event for the sixth year.   We believe these triathletes represent what is best of competitive spirit—sportsmanship, championing personal goals, and the pursuit of excellence. 

21st Century partners with Hy-Vee to provide quality nutritional products for healthy-minded consumers from youth to seniors. Fulfilling our commitment to good health and well-being, 21st Century devotes valuable time and energy to innovation, research and development.

HealthMarket vitamins and supplements lead the competition. www.21stcenturyvitamins.com

Bar-S Foods Co.

Bar SBar-S Foods is very excited and proud to be a sponsor of the Hy-Vee Triathlon in 2013. We look forward to our continued partnership with Hy-Vee by participating in and supporting the very exciting Triathlon Labor Day Weekend 2013.

Bar-S Foods was founded in 1981 and our Corporate Office is in Phoenix, AZ. In September 2010, Bar-S merged with Sigma Alimentos, which is a subsidiary of ALFA – one of Mexico’s largest companies. Today, Bar-S, when combined with Sigma Alimentos, is the largest packaged meat company by volume in North America.

Bar-S Foods markets over 250 meat, dairy, and frozen entreé products under a total of eight brands: Bar-S, FUD, La Chona, Longmont, Playero, San Rafael, Norteñita, and El Cazo.

Bar-S Foods sells the #1 Hot Dog sold in the US…the Bar-S 16oz. Jumbo Meat Frank. Look for our products at your local Hy-Vee Store throughout the Midwest.

Bar-S Foods is proud to offer high quality products and services at a VALUE price point to our Hy-Vee consumers across the Midwest. We stand behind and guarantee every single Bar-S product we manufacture. To learn more about Bar-S please check out our website at www.bar-sfoods.com.


Miller LiteMillerCoors is once again a proud sponsor of the Hy-Vee Triathlon in Des Moines, IA.

MillerCoors grew from the dreams of two German entrepreneurs who came to America in the mid-19th century. Miller Brewing Company began when a determined young brewer, Frederick J. Miller, brought his passion for beer to the United States. Miller settled in Milwaukee, where in 1855 he bought the Plank Road Brewery and made his first delicious beer, using yeast that he had carried with him all the way from Europe.

Coors Brewing Company tapped its first barrel in 1873, when Adolph Coors opened The Golden Brewery in Colorado. Coors was born in Prussia and apprenticed at a brewery in his teens. With characteristic spirit, he stowed away on a ship to get to America and bring his brewing dream to life.

Both companies had the good luck to be formed from the visions of remarkable businessmen who also happened to be remarkable human beings. Both had the good fortune to have family members carry on the work and legacy of founders. Both enterprises survived Prohibition and two world wars, when brewing materials were scarce and hundreds of other brewers failed to survive. Our founding companies built their success barrel by barrel.

At MillerCoors, we have two wonderful traditions. We started our own history in 2008 when these unique talents came together to form one promising company.

Old Folks Sausage

F.B. Purnell Sausage Company was founded by Fred Baines Purnell in the 1930’s. He started out with a great recipe and a better quality product than was available, and he and his family worked hard to build it into a business. Fred Purnell was better known by his nickname “Old Folks” in those days, so he used “Old Folks” as his brand name for his sausage. Today Purnell’s “Old Folks” sausage is still made from all the good parts of the whole hog and seasoned according to “Old Folks’” secret recipe. More recently Purnell’s “Old Folks” sausage product line has expanded to include precooked sausages and microwaveable sausage sandwiches as well as turkey and chicken sausage patties with 1/4th of the fat found in regular pork sausage. Purnell’s “Old Folks” Sausage is proud to be a sponsor of the Hy-Vee triathlon, and we commend all the athletes for their hard work and commitment!

Old Folks



Sara Lee Deli

Sara Lee

Land O' Frost

Land O FrostWith over 50 years of experience, Land O'Frost offers high quality lunchmeat, sausage and franks in retail outlets, including supermarkets and mass merchandisers, throughout the country. It is the largest family-owned brand of packaged deli meat in the U.S. The Land O’Frost portfolio of national and regional brands includes Land O'Frost Premium® One Pound, the best-selling deli pouch in the U.S, DeliShaved®, Bistro Favorites®, Wimmer’s®, Ambassador®, Bassett’s™, and Fairbury Brand Meats®. For more information, please visit www.landofrost.com and www.facebook.com/landofrost.

E & J Gallo Winery

EJ Gallo WineryThe E. & J. Gallo Winery is proud to sponsor the Hy-Vee Triathlon.

Whether it’s award-winning Pinot Noir crafted in California’s North Coast or a Memorable Malbec from Argentina, At E. & J. Gallo Winery our goal is to always provide our customers with world-class products from optimal growing regions all over the world.

You might be surprised to learn about the exciting wine brands offered by E. & J. Gallo Winery. Our portfolio includes options for every taste, budget and occasion, and we invite you to experiment and find new f

avorites of your own. To learn about our brands visit us as www.gallo.com.


HallmarkHallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together -- a privilege few other companies in the world enjoy.  Hallmark greeting cards and other products are found in more than 41,000 retail outlets in the United States. The brand also reaches people online at Hallmark.com, and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel.  Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and in its 100th year is led by the third generation of the founding Hall family.

Visit http://corporate.hallmark.com for more details.



Iowa Health

Iowa Health

Embassy Suites

Embassy Suites

The Marriott


Principal Financial Group

Principal Financial Group

Finisher Pix

FinisherPixFinisherPix is proud to be selected as the Official Photo Service of the Hy-Vee Triathlon!

FinisherPix will have several photographers working at the swim exit, on the bike course, on the run course, and of course, at the Finish Line!

All of your photos will be available online after the event at www.finisherpix.com

Train safe & we’ll see you at the finish line,
The FinisherPix Team


Interested in becoming a sponsor? Click here.

TriMatchUp.com Register for the event Volunteer for the event

Race Updates

    Water Temperature: 80 F / 27 C
    331 days and 21 hours ago