PepsiCo

In partnership with Hy-Vee, PepsiCo is proud to support the company's fourth World Cup Triathlon event. As PepsiCo continues to broaden its health and wellness portfolio of beverages and foods and Hy-Vee continues to become the shopper's resource for healthy living, this family-friendly athletic event underscores both organizations' commitment to promote healthy lifestyles. PepsiCo enthusiastically supports Hy-Vee and its health and wellness initiatives, and is committed to caring for customers, consumers and the world we live in.

For more information visit pepsico.com.

Gatorade

Gatorade is proud to sponsor the Hy-Vee Triathlon. Gatorade Endurance Formula, in Lemon-Lime flavor, will be served at each aid station along the course of this year's race. Gatorade Endurance Formula is a specialized sports drink that contains approximately twice the amount of sodium (200 mg per 8 ounces) as Gatorade Thirst Quencher, as well as chloride, potassium, magnesium and calcium in levels to help sustain hydration by more fully replacing what is lost in sweat . Gatorade Endurance Formula also contains a 6% carbohydrate solution (14 grams per 8 ounces), just like Gatorade Thirst Quencher, which research shows is optimal to help speed fluid back into the body and fuel working muscles.

Gatorade Endurance Formula is available at major grocery and convenience stores nationwide, and Gatorade Endurance Formula powder is available at specialty athletic stores. For more information, please visit www.gatorade.com.

Swim Sponsor: Kellogg's

Kellogg Company is proud once again to partner with Hy-Vee as an Official Sponsor of the Hy-Vee Triathlon.

Kellogg was founded more than a century ago with a philosophy of encouraging people to improve their health. As a company with a heritage of nutrition leadership, we support a number of programs that target nutrition and physical fitness, such as Action for Healthy Kids, as well as our own Frosted Flakes® Earn Your StripesTM program.

Through the sponsorship of activities such as the Hy-Vee Triathlon, we continue to demonstrate our commitment to the health and wellness of our consumers. To learn more about Kellogg’s support for programs that target nutrition and physical fitness, visit www.kelloggcompany.com/CR. Additional information about our commitment to nutrition can be found at www.kelloggnutrition.com.

With 2008 sales of nearly $13 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods. Kellogg products are manufactured in 19 countries and marketed in over 180 countries.

Kids Triathlon Sponsor: Dole

The Dole Food Company is committed to supplying the finest, highest-quality products while leading the industry in nutrition research and education.

The Dole Nutrition Institute harvests the latest scientific findings to bring the public a cornucopia of useful information through magazines, brochures, newsletters, videos and websites such as www.dolenutrition.com and www.dolesuperkids.com

We at Dole are proud to be a sponsor of this year's Hy-Vee World Cup Triathlon.

Run Sponsor: Hormel

In continuing with our longstanding partnership with Hy-Vee, Hormel Foods is proud to support the 2010 Hy-Vee Triathlon in Des Moines, Iowa. Hormel Foods salutes all athletes preparing to compete in the event and congratulates them on their drive and passion for competition.

Hormel Foods has had a strong competitive spirit since it was founded in 1891 in Austin Minn. by Geo. A. Hormel. Our founder’s profound philosophy, "Originate, don’t imitate," still remains the cornerstone of Hormel Foods’ competitive drive. Hormel Foods' success has been driven by the consistent development of relevant, convenient and great-tasting products for our consumers. Hormel Foods provides flavorful, nutritious and safe food products through well-known and trusted brands like HORMEL® NATURAL CHOICE™ family of products. HORMEL® NATURAL CHOICE® deli sandwich meats are made with all natural ingredients, no preservatives and no artificial flavors resulting in a great-tasting and nutritious alternative for today’s consumer. For more information visit www.hormel.com.

Venue Sponsor: Sara Lee

Sara Lee Fresh Bakery is proud to sponsor the 2010 Hy-Vee Triathlon. Sara Lee is the No. 1 bakery brand in the combined bread, bun and bagel segments. Sara Lee's innovative portfolio of fresh bakery products is designed to meet a wide variety of preferences and sensibilities - without sacrificing taste. AND Sara Lee Soft & Smooth Breads are a tasty way to give your family the 48 grams of whole grains recommended daily. Soft & Smooth Whole Grain White Bread has 10 grams of whole grains per serving and Soft & Smooth 100% Whole Wheat has 25 grams of whole grains per serving. With Sara Lee, you can give your family the taste they love with the whole grain goodness they NEED! Soft & Smooth Breads are available at your local Hy-Vee store.

Learn more by visiting www.thejoyofeating.com.

Bike Sponsor: Lipton

"Our mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good, and get more out of life...."

Enthused with Vitality

Vitality is at the heart of everything we do. It's in our brands, our people and our values.

Vitality means different things to different people. Some see it as energy; others view it more broadly as a healthy state of body and mind – of feeling alive.

Whatever their personal definition, millions of people around the world use our products daily to add Vitality to their lives - whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

Ever since the 19th century when William Hesketh Lever stated that the company's mission was "to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products," Vitality has been at the heart of our business.

Vitality defines what we stand for: our values, what makes us different, and how we contribute to society. It's the common thread that links our brands and it’s central to the unique way we operate around the world.

For more information, visit www.unilever.com.

Gillette

Touching lives, improving life is what Procter & Gamble is working hard to do. P&G develops brands that make peoples lives more enjoyable and improves their ability to take care of themselves, their families and their homes. Gillette is one of those brands and has a long tradition of sports sponsorship from Friday night boxing, to the World Series, and recently the Gillette Champions. Gillette Champions features the Fusion shaving system, which delivers the best shave ever and is sponsored by world-class athletes such as Roger Federer and Derek Jeter. P&G and Gillette are honored to be a sponsor of the Hy-Vee Triathlon and support this championship event! http://www.gillette.com.

ConAgra Foods

ConAgra Foods is proud to sponsor the 2010 Hy-Vee Triathlon. With brands such as Healthy Choice®, Hebrew National®, PAM®, Chef Boyardee®, Orville Redenbacher’s®, Hunt’s®, Banquet®, Egg Beaters®, La Choy®, Van Camp’s®, and Manwich®, ConAgra Foods will help you stay active during the summer by providing convenient and delicious meals or snacks that fit YOUR schedule! Visit www.simpleanddelicious.com and sign up to receive a variety of tips and great recipe ideas from ConAgra Foods.

Crystal Light

Of all the influences affecting our health and well-being, few are more basic or essential than what we eat and drink and the physical activity in which we engage. Kraft is committed to helping people around the world eat and live better. Through its sponsorship of the Hy-Vee Triathlon, Kraft is helping consumers address their health and wellness goals. For more information, visit www.kraftfoods.com.

Snapple

Snapple has long been the innovator of Premium Teas, Super Premium Functional Teas, Functional Juice Drinks and Functional Waters that have helped to meet the needs of health-committed consumers. These innovative products convey Snapple’s message from Flavor to Health by touting Snapple’s objective of “Being a Part of Your Everyday Healthy Routine.”

Snapple connects with 87% of the consumers who are health-conscious and have made the decision to make healthy behaviors part of their everyday routine. Keeping with Snapple’s tradition to deliver products made from “THE BEST STUFF ON EARTH," Snapple delivers the added benefits health-conscious consumers look for. Snapple enthusiastically supports Hy-Vee and its health and wellness initiatives and is honored to sponsor the Hy-Vee Triathlon.

SNAPPLE – “THE BEST STUFF ON EARTH”

Visit www.snapple.com.

Tyson

Tyson Foods, Inc. is proud to support the 2010 HyVee Triathlon in Des Moines, Iowa, and to continue our commitment to fuel athletes every step of the way. Tyson Foods is headquartered in Springdale, Arkansas, and is the world's largest processor and marketer of chicken, beef and pork. Tyson has approximately 104,000 team members employed at more than 300 facilities and offices in the United States and around the world. Tyson is also committed to supporting communities around the nation through its philanthropic focus on hunger relief. Since 2001, Tyson has provided over 49 million pounds of protein for hunger and disaster relief. Visit www.tyson.com.

Dannon

The Dannon Company and our family of brands is proud to be a sponsor of the Hy-Vee Triathlon

• DanActive - The Delicious Probiotic That Helps Strengthen Your Body's Defenses
• Activia and Activia Light - The Great -asting Way to Help Naturally Regulate Your
• Digestive System
• Dannon Naturals - "No Artificial Anything"
• Danimals - "Only the Good Stuff"
• Dannon Light & Fit - 0% Fat / 0 Added Sugar / 60 Calories

"Dannon, Today is Tomorrow,"

Visit www.dannon.com.

General Mills

General Mills: Nourishing Lives

Millions of times around the world, General Mills touches people's lives each and every day. With products like Big G cereals, Green Giant vegetables and Progresso soups, General Mills offers products to help meet people's daily nutrition needs and preferences. Our goal is to innovate to make people's lives healthier, easier and richer.

Healthier - Through weight management and portion control, we know we can nourish lives by helping people enhance their health and well-being through food.

Easier - By offering more convenient, easier-to-use products, we know we can nourish lives by making things a little easier.

Richer - By providing foods that bring families and friends together, we know we can nourish lives by making lives richer.

Food is more than fuel. Much more. It's about family and friends. It's about bringing people together. It's about celebrations and creating memories. It's about making lives healthier, easier and richer each and every day. That is our mission.

For more information, visit www.generalmills.com.

Campbell Soup Company

Campbell Soup is a global manufacturer and marketer of high-quality simple meals including soups, vegetable-based beverages, sauces and baked snacks. Founded in 1869, the company has a portfolio of market-leading brands, including Campbell's, V8, Prego, Pace, Pepperidge Farm and Arnott's.

At Campbell, our mission states that Together, we will build the world’s most extraordinary food company by nourishing people’s lives everywhere, every day. For more information, visit www.v8juice.com.

Pepperidge Farm

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergic son. The company is a leading provider of premium-quality fresh bakery products, cookies, crackers and frozen foods.

Goldfish crackers have been bringing smiles to people's faces for more than 40 years. They are made with real ingredients, without artificial preservatives, and were the first major cracker brand to eliminate trans fat. Goldfish crackers are available in thirteen different flavors including Cheddar, Cheddar Made with Whole Grain, and Pretzel.

Michelob Ultra

On behalf of Michelob ULTRA, we wish all athletes the best of luck in the upcoming 2009 Hy-Vee Triathlon and ITU Elite Cup competition. Michelob ULTRA is proud to support running and racing events and the athletes who live life the way it should be – to the ULTRA.

The Michelob ULTRA family of beers – including ULTRA, ULTRA Amber and three ULTRA Fruit varieties – are perfect for adults who choose to live active lifestyles. ULTRA, a super-premium light beer with 95 calories and 2.6 grams of carbohydrates, makes you feel even better about your training regimen. From Michelob ULTRA, we salute you in your attempt to swim, ride and run to victory. For more information about Michelob ULTRA, please visit us at www.michelobultra.com … and be sure to check out ULTRA’s new “Pathfinder” running application now available on Facebook.

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