Sponsors

PepsiCo

Presenting Sponsor – Hy-Vee Triathlon 5150 US Championship 

PepsiCoPepsiCo and its brands are proud to support the Hy-Vee Triathlon.  PepsiCo continues to offer a diverse portfolio of enjoyable and wholesome nutritious foods and beverages and supports Hy-Vee in its commitment to making lives easier, healthier and happier. For more information on the brands of PepsiCo visit www.pepsico.com

Pepsi, a brand that brings fun and refreshment, continues to innovate, creating new products, new flavors and new packages to meet the growing demand for convenience and
healthier choices when and where you want them. www.pepsiusa.com 

Frito-Lay is also dedicated to giving consumers a wider range of healthier choices offering great-tasting chips with less fat through the Baked! line and snacks made only from natural ingredients, which contain no artificial colors, flavors or preservatives with their Natural line. All Frito snack chips contain 0 grams of trans fat. www.fritolay.com

Tropicana is a brand synonymous with 'pure premium'. It continues to select the finest fruit, create original products, pioneer innovative processes, and explore new markets for the world's best juice and juice beverages. www.tropicana.com

Gatorade, developed by a team of researchers as the optimum hydration formula and backed by the Gatorade Sport Science Institute GSSI, conducts scientific research, testing and education in the areas of exercise science, hydration, and sport nutrition. G Series; a new line of products go beyond hydration to provide fuel, fluid and nutrients before with 01 Prime, during with 02 Perform and after the game with 03 Recover.  Gatorade is the official sports drink of the NBA, AVP, and PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams. www.gatorade.com

Dole

Presenting Sponsor - Hy-Vee Midwest IronKids Series

DoleThe Dole Food Company is committed to supplying the finest, highest-quality product while leading the industry in nutrition research and education.  As an example, Dole recently removed syrup from all of its packaged fruit cups and jars, setting a higher industry standard for taste and nutrition.

The Dole Nutrition Institute harvests the latest scientific findings to bring the public a cornucopia of useful information through magazines, brochures, newsletters, videos, Facebook (Dole), and at our website, www.Dole.com  

We at Dole are proud to be a sponsor of this year's Hy-Vee Midwest IronKids Series. 

Kellogg

Swim Sponsor - Hy-Vee Triathlon 5150 US Championship and Hy-Vee IronKids 

Kellogg's

Kellogg Company is proud to be the Swim Venue Sponsor of the Hy-Vee Triathlon 5150 US Championship and the Hy-Vee Midwest IronKids Series.

Kellogg was founded more than a century ago with a philosophy of encouraging people to improve their health. As a company with a heritage of nutrition leadership, we support a number of programs that target nutrition and physical fitness, such as Action for Healthy Kids, as well as our own Frosted Flakes®  Are You Up ?TM program.

Through the sponsorship of activities such as the Hy-Vee Triathlon, we continue to demonstrate our commitment to the health and wellness of our consumers. To learn more about Kellogg’s support for programs that target nutrition and physical fitness, visit www.kelloggcompany.com/CR. Additional information about our commitment to nutrition can be found at www.kelloggnutrition.com.

With 2010  sales of nearly $12  billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods  including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods.  Kellogg products are manufactured in 18 countries and marketed in over 180 countries.

Unilever Unilever

Bike Sponsor - Hy-Vee Triathlon 5150 US Championship and Hy-Vee IronKids 

Unilever works to create a better future every day.  We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  Each day, around the world, we serve over two billion consumers.

In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies.

Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009. 

For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.  

J.M. Smucker Company

SmuckersRun Sponsor - Hy-Vee Triathlon 5150 US Championship

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments.  Smucker and its family of iconic brands - which includes Smucker's®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® within the U.S. - are proud to extend our partnership with Hy-Vee through sponsorship of the 2011 Hy-Vee Triathlon.  We are honored to be a part of this prestigious event and extend our best wishes to all of the participating athletes.

For more information about The Smucker Company, please visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; and Dunkin’ Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.

Sara Lee

Run Sponsor - Hy-Vee Midwest IronKids Series

Sara LeeSara Lee Fresh Bakery is proud to sponsor the 2011 Hy-Vee Triathlon.

Sara Lee's innovative portfolio of fresh bakery products is designed to meet a wide variety of preferences and sensibilities - without sacrificing taste - because we all know that if kids won't eat what you put on their plate, it doesn't matter how nutritious it is.  The Sara Lee Soft & Smooth line of bread, buns and mini bagels helps to provide the whole grain nutrition kids need, along with the soft texture and mild taste they prefer. 

It's perfect for pleasing the pickiest eaters!  Soft & Smooth Breads are available at your local Hy-Vee store.

Learn more by visiting www.saraleebread.com

Kraft Foods

Transition Sponsor - Hy-Vee Triathlon 5150 US Championship

Kraft FoodsNorthfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company’s iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. 

Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

Healthy Choice

ConAgra Foods

Hy-Vee 5150 and Hy-Vee Midwest IronKids Series Sponsor

ConAgra Foods is proud to sponsor the 2011 Hy-Vee Triathlon.

With brands such as Healthy Choice®, Hebrew National®, PAM®, Chef Boyardee®, Orville Redenbacher’s®, Hunt’s®, Banquet®, Egg Beaters®, La Choy®, Van Camp’s®, and Manwich®, ConAgra Foods will help you stay active during the summer by providing convenient and delicious meals or snacks that fit YOUR schedule!

Visit www.ReadySetEat.com and sign up to receive a variety of tips and great recipe ideas from ConAgra Foods.

Blue Bunny

Hy-Vee IronKids Camp Sponsor

Blue BunnyBlue Bunny®, founded in 1913, is a brand of Wells Enterprises, Inc.—the largest family-owned and managed ice cream manufacturer in the United States.  Today, more than 500 Blue Bunny-branded products, including ice cream and frozen novelties, can be found across the US in grocery, convenience and club stores, mobile vending trucks, restaurants and foodservice settings (such as educational institutions and hospitals). Always committed to quality, Blue Bunny products are made with only real ice cream.

Wells Enterprises, Inc. is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World®.

For more information visit www.bluebunny.com

QuakerQuaker

Hy-Vee IronKids Camp Sponsor

Quaker is proud to be a camp sponsor of the Hy-Vee Midwest IronKids Series!

Quaker brands expand the PepsiCo portfolio with a wide range of healthy food choices. The brands are symbols of quality, great taste, nutrition and favorites such as Quaker Oats, Quaker Rice Cakes, Chewy Granola Bars, Life® Cereal and Rice-A-Roni®.  www.quakeroats.com

Dannon

DannonThe Dannon Company proudly supports the Hy-Vee Triathlon as an extension of our commitment to health and well-being. 

Dannon is America's founding national yogurt company and makes approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company is committed to encouraging people to eat a balanced diet and live a healthy lifestyle. This commitment is also illustrated through The Dannon Company's support of the Dannon Institute, an independent, non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health.

For more information, please visit www.dannon.com

Farmland

FarmlandFarmland Foods & Hy-Vee both based in America’s Heartland, have long-enjoyed a shared commitment to bring a variety of appetizing meat products to your table.  Farmland is now excited to become a new sponsor of the Hy-Vee Triathlon – 5i50 US Championship in 2011!   

Farmland Foods has delivered consistent, wholesome & delicious items to you and your family for over 50 years.  Thanks to our long association with the American farm families, the Farmland brand is committed to quality, trust and a strong work ethic. That’s why our passion for pork hasn’t changed since 1959 and can be found in every bite of a Farmland product.  Whether you’re looking for a bountiful breakfast, luscious lunch or delicious dinner, Farmland offers a great tasting meal solution.  

Our family of products include:

  • Bacon - Hickory Smoked, Thick Sliced & Fully Cooked
  • Breakfast Sausage – Skinless Links & Roll Sausage
  • Fresh Pork - Farmland® All Natural* Fresh Pork, Farmland® Extra Tender® Fresh Pork & Dry-Rubbed Fresh Pork
  • Hams - Premium Boneless Hams, Spiral Sliced Hams, Ham Steaks
  • Smoked Dinner Sausage & Premium Franks
  • Lunch Meats – Packaged & now in re-closable Tubs! 

Just like the many families featured on our labels, we stand behind every single Farmland product. Farmland…Good Food from the Heartland and Official Sponsor of the 2011 Hy-Vee Triathlon!

Visit FarmlandFoods.com to see all of our products, recipes and product offers. 

General Mills

General Mills

Each day our products touch the lives of millions of people worldwide.
Our mission is to nourish every one by making their lives healthier, easier and richer. General Mills is Nourishing Lives.

  • We make lives healthier by delivering important nutrients and increasing people’s intake of whole grains, by providing foods that contribute to a heart-healthy diet, and by helping people manage their weight.
  • We make lives easier with convenient meals and packaging, and foods that provide nourishment on the run.
  • We make lives richer with foods that add fun or help to create a special moment with family and friends.

We are a company of Champions.
Championship Brands ... building leading brands that our consumers trust around the world – making lives easier, healthier and more fun.
Championship People ... diverse, talented, committed people – constantly learning and growing and contributing to our communities.
Championship Innovation ... developing and implementing innovative ideas to build our brands and drive our business.
Championship Performance ... delivering outstanding performance for our investors, our customers, our consumers and ourselves.


For more information, visit www.generalmills.com

Old Orchard

Healthy Balance

Old Orchard is a proud sponsor of the Hy-Vee 2010 Triathlon. 

This is our inaugural year sponsoring this great event, but one of many years of an outstanding partnership with Hy-Vee!  
Founded in 1985, Old Orchard manufactures both ready to drink and frozen concentrate fruit juice products.  All of our products use only natural ingredients and are positioned to be enjoyed by the entire family for meals, snacks, or any occasion. 

Two product lines that fit the health and wellness segments that are important to many of the Tri-athletes are Healthy Balance and Cranberry Naturals.  Healthy Balance offers a reduced sugar, calorie and carbohydrate option for the diet-conscious and diabetic consumer.  Cranberry Naturals are the latest juice products offered by Old Orchard.  These items are all natural with up to twice the juice content and lower sugar and calories than the leading Cranberry juice products.

Good luck to all of the athletes and their families for the upcoming events in 2011.  We hope Old Orchard can provide the beverage option you are looking for no matter what the occasion.

MillerCoors

Miller LiteMillerCoors is once again a proud sponsor of the Hy-Vee Triathlon in Des Moines, IA.

MillerCoors grew from the dreams of two German entrepreneurs who came to America in the mid-19th century. Miller Brewing Company began when a determined young brewer, Frederick J. Miller, brought his passion for beer to the United States. Miller settled in Milwaukee, where in 1855 he bought the Plank Road Brewery and made his first delicious beer, using yeast that he had carried with him all the way from Europe.

Coors Brewing Company tapped its first barrel in 1873, when Adolph Coors opened The Golden Brewery in Colorado. Coors was born in Prussia and apprenticed at a brewery in his teens. With characteristic spirit, he stowed away on a ship to get to America and bring his brewing dream to life.

Both companies had the good luck to be formed from the visions of remarkable businessmen who also happened to be remarkable human beings. Both had the good fortune to have family members carry on the work and legacy of founders. Both enterprises survived Prohibition and two world wars, when brewing materials were scarce and hundreds of other brewers failed to survive. Our founding companies built their success barrel by barrel.

At MillerCoors, we have two wonderful traditions. We started our own history in 2008 when these unique talents came together to form one promising company.

Hallmark

HallmarkHallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together -- a privilege few other companies in the world enjoy.  Hallmark greeting cards and other products are found in more than 41,000 retail outlets in the United States. The brand also reaches people online at Hallmark.com, and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel.  Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and in its 100th year is led by the third generation of the founding Hall family.

Visit http://corporate.hallmark.com for more details. 

21st Century HealthCare

HealthMarket21st Century HealthCare, manufacturer of HealthMarket vitamins and supplements, proudly supports Hy-Vee’s Triathlon Event for the fifth year.  

We believe the participants of this Triathlon represent what is best about the competitive spirit—sportsmanship, optimism, championing personal goals, and the pursuit of excellence. 21st Century and Hy-Vee have teamed up to provide quality nutritional products for healthy-minded consumers from youth to seniors. Fulfilling our commitment to good health and well-being, 21st Century devotes valuable time and energy to innovation, research and development.

HealthMarket vitamins and supplements lead the competition.

Diamond Foods

EmeraldDiamond Foods (NASDAQ: DMND)  is a leading branded food company specializing in producing, marketing and distributing culinary nuts and snack products under the Diamond®, Emerald®, Pop Secret® and Kettle® brands. Diamond Foods’ products are in distribution at Hy-Vee and available nationally where culinary nuts and snacks are sold.

We have built excitement in our brands through relentless focus on consumers and retail partners, providing innovative products and packaging, and breakthrough marketing and communications.  With premium products, advanced processing technologies, innovative marketing strategies and a track record of success, Diamond is a company meeting today’s consumer trends.

For more information visit www.diamondfoods.com

Schwan’s Consumer Brands

schwannsSchwan’s Consumer Brands, Inc. is proud to sponsor the Hy-Vee Triathlon.

It takes a lot of great ideas and products to be a leader in the frozen-food aisles of grocery, warehouse, club and convenience stores throughout North America, and Consumer Brands has achieved just that. With innovative brands like Red Baron®, Tony's® and Freschetta® pizza, it's easy to see why consumers love our food.

To learn more about Schwan’s Consumer Brands, Inc. please visit www.theschwanfoodcompany.com

Land O'Frost

Land O FrostLand O’Frost manufactures sliced packaged luncheon meats, and is the largest family owned brand of packaged deli meat in the U.S. Some of the leading products marketed by Land O’Frost include: Land O’Frost Premium® One Pound, the top selling deli pouch in the U.S.; Land O’Frost DeliShaved®, and their ultra premium line Land O’Frost® Bistro Favorites™. Land O’Frost has been awarded numerous industry recognitions for food safety records that far exceed industry standards. In addition, all three Land O’Frost plants have been awarded SQF (Safe Quality Food) Certification

 In addition to producing a nationally distributed lunchmeat, Land O’Frost also supports local communities. Since 2002 Land O’Frost has provided funds to local communities to offset some of the costs associated with organizing and operating their youth sports organizations for children up to 10 years old.

Visit us at www.landofrost.com or www.landomoms.com

E & J Gallo Winery

EJ Gallo WineryThe E. & J. Gallo Winery is proud to sponsor the Hy-Vee Triathlon.

Whether it’s an ward-winning Pinot Noir crafted in California’s North Coast or a Memorable Malbec from Argentina, At E. & J. Gallo Winery our goal is to always provide our customers with world-class products from optimal growing regions all over the world.

You might be surprised to learn about the exciting wine brands offered by E. & J. Gallo Winery. Our portfolio includes options for every taste, budget and occasion, and we invite you to experiment and find new favorites of your own. To learn about our brands visit us as www.gallo.com.

Bar-S Foods Co.

Bar SBar-S Foods is very excited and proud to be a new sponsor of the Hy-Vee Triathlon 5i50 US Championship in 2011. We look forward to our continued partnership with Hy-Vee by participating in and supporting the very exciting Triathlon Labor Day Weekend 2011.

Bar-S Foods was founded in 1981 and our Corporate Office is in Phoenix with 3 plants and a distribution center in Oklahoma the heartland of the United States. Bar-S focuses on 5 processed meat categories: Franks, Bacon, Dinner Sausage, Lunchmeat and Corn Dogs. Bar-S Foods sells the #1 Hot Dog sold in the US…the Bar-S 16oz. Jumbo Meat Frank. Look for our products at your local Hy-Vee Store throughout the Midwest.

Bar-S Foods and Sigma Alimentos recently merged and now we are leaders in the Processed Meat Industry in the United States, Mexico and 7 other countries. Sigma and Bar-S Foods employ more than 30,000 teammates.

Bar-S Foods is proud to offer high quality products and services at a VALUE price point to our Hy-Vee consumers across the Midwest. We stand behind and guarantee every single Bar-S product we manufacture. To learn more about Bar-S please check out our website at www.bar-s.com and look for recipes, coupons, and promotions.

Brawny

BrawnyGeorgia-Pacific is one of the world’s leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The company employs more than 40,000 people at approximately 300 locations in North America, South America and Europe. Georgia-Pacific creates long-term value by using resources efficiently to provide innovative products and solutions that meet the needs of customers and society, while operating in a manner that is environmentally and socially responsible and economically sound. The familiar consumer tissue brands of Georgia-Pacific Consumer Products LP include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Mardi Gras®, and Vanity Fair®. Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie® brand of tabletop products. For more information, visit www.gp.com.

 

Horizon Organic

HorizonHorizon Proudly Sponsors the Hy-Vee Triathlon

For almost 20 years, Horizon has delivered the fresh, pure taste of organic dairy produced without added growth hormones, antibiotics or pesticides. Horizon partners with nearly 600 family farms to bring wholesome, organic dairy products to your table. To us, organic just makes sense – for healthy families and a healthy planet.

Refuel post-race with Horizon organic lowfat chocolate milk, in convenient single serves. A delicious balance of protein, carbs and chocolaty goodness make it a winner.

Learn more at www.HorizonOrganic.com or www.facebook.com/Horizon
 

 

Finisher Pix

FinisherPixFinisherPix is proud to be selected as the Official Photo Service of the Hy-Vee Triathlon!

FinisherPix will have several photographers working at the swim exit, on the bike course, on the run course, and of course, at the Finish Line!

All of your photos will be available online after the event at www.finisherpix.com

Train safe & we’ll see you at the finish line,
The FinisherPix Team

 

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