About Hy-Vee

Mission Statement

Making lives easier, healthier, happier.

The Hy-Vee Story

In 1930, Charles Hyde and David Vredenburg opened a small general store in Beaconsfield, Iowa. That store grew to become Hy-Vee – a company known for excellent service and low prices. As an employee-owned company, Hy-Vee encourages each of our more than 56,000 employees to help guide the company.

Our outstanding success demonstrates their hard work and clear vision. Through their efforts, the name Hy-Vee has become synonymous with quality products, low prices and superior customer service. Our slogan, "A Helpful Smile In Every Aisle," expresses the foundation of our corporate philosophy.

Hy-Vee is a touchstone for Midwest consumers’ desire for information on diet, nutrition and wellness topics. HealthMarket departments featuring natural and organic products; the consulting services of in-store dietitians; the NuVal Nutritional Scoring System; consumer and employee wellness programs; and the Hy-Vee Triathlon underscore the company’s commitment to healthy lifestyles.

Our corporate office is located in West Des Moines, Iowa. The Hy-Vee campus includes a 12,000-square-foot conference center for meetings, training and continuing education programs.

Our distribution operations are based in Chariton, Iowa, where we have more than 1.5 million square feet of state-of-the-art warehouse space. Another large distribution center, encompassing 650,000 square feet of space for dry food products and general merchandise, is located in Cherokee, Iowa.

With sales of more than $6.4 billion and more than 228 retail stores across eight Midwestern states, Hy-Vee ranks among the top 30 supermarket chains in the nation.

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