About The Hy-Vee Triathlon

Who Are We?

A long-term focus on customer and employee health was the impetus behind Hy-Vee’s inaugural triathlon in 2007 and continues to drive the company’s involvement today.

CEO Ric Jurgens took an interest in triathlon when he manned the bicycle leg for a  local relay team in 2005. He envisioned the sport’s answer to The Masters golf tournament when he and now-president Randy Edeker first discussed a company-sponsored event that would set a competitive standard for weekend warriors and world-class athletes alike while it raised money for Variety—The Children’s Charity in Iowa.

It didn’t take long for Hy-Vee’s triathlon to not only meet but surpass Jurgens’ early expectations.

The first Hy-Vee ITU World Cup Triathlon in downtown Des Moines—one of only four U.S. cities to host a prestigious world cup event at the time—offered  the sport’s richest-ever purses and put Iowa squarely on the international multi-sport map. The elite triathlon and its amateur companion event drew more than 2,000 athletes, 10,000 spectators and raised $250,000 for charity. It helped showcase the Des Moines area to participants from 40 states and 25 countries, and pumped more than $2 million into the local economy. 

The 2008 edition carried the distinction of being the final United States qualifier for the Summer Olympic Games in Beijing, China. Flooding forced organizers to move the event to West Des Moines, where it found a permanent home that was met with rave reviews by fans and athletes. By 2009, the Hy-Vee Triathlon was in full stride. Appropriately, the men’s elite race produced a thrilling, five-way sprint to the finish that ended with Canadian Simon Whitfield's perfectly timed lean, worth $200,000.

The Hy-Vee Triathlon has quickly established itself as one of the premier athletic events in the state, and it has raised $750,000 for Variety headed into this year’s event, September 3-4 in Des Moines, Iowa.

The triathlon has also put an exclamation point on Hy-Vee’s ongoing effort to promote good health and nutrition though a wider selection of organic foods, trained dietitians to help consumers with menu planning, health fairs, sponsorship of the Live Healthy Iowa 100-day wellness challenge, and numerous other internal and community initiatives.

“The world-class Hy-Vee Triathlon is one more example of Hy-Vee’s commitment to providing family-oriented community events while promoting fitness and encouraging healthy lifestyles,”  Variety’s executive director, Sheri McMichael, says.

Online Travel Guide

Visit the official site of Iowa tourism. Visit the official site of Des Moines or West Des Moines.

Weather (averages during the summer months)

High: 82°
Low: 62°
Sunrise: 5:40 a.m.
Sunset: 8:50 p.m.

About the Des Moines Area


  • West Des Moines population: 54,726
  • Greater metropolitan area population: 500,000
  • Des Moines population: 204,687
  • Downtown Des Moines population: 8,298
  • One-fourth of Iowa's population resides in central Iowa


  • Average summer temperature: 75º F
  • Average annual rainfall: 34 inches


Des Moines

The major industries in Des Moines are insurance, government, manufacturing, trade, and health care services. Des Moines area businesses draw employees from a five-county metro area of more than 500,000 residents. Iowa's work force, with an 80 percent high school graduation rate, ranks among the top five states.

Largest employers in Des Moines

Our employers include both state and local government (State of Iowa, Polk County, City of Des Moines) as well as the following private employers.

  • Principal Life Insurance Company
  • Iowa Health Systems
  • Mercy Hospital Medical Center
  • Hy-Vee Food Stores
  • Nationwide Insurance (Allied)
  • United Parcel Service
  • Dahl's Supermarkets
  • BFS North American Tire, LLC
  • Qwest Corporation
  • Communication Data Services
  • Pioneer Hi-Bred International
  • Electronic Data Systems, Corp
  • Wellmark, Inc. (Blue Cross)
  • Marsh (formerly Seabury and Smith)
  • Wells Fargo Financial
  • Meredith Corporation
  • Des Moines Register

West Des Moines

The West Des Moines workforce consists of more than 53,000 people.

Largest employers in West Des Moines:

  • Wells Fargo Home Mortgage
  • West Des Moines Community Schools
  • Wells Fargo Card Services
  • FBL Financial Group Inc. (Farm Bureau)
  • Iowa Foundation for Medical Care
  • Krause Gentle Corporation
  • Hy-Vee, Inc.
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    149 days and 4 hours ago